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Fall Winter 26/27
The new FW26 Blauer collection explores the diverse languages of contemporary outerwear through lines that combine technical research, an urban vibe, and everyday functionality
Bryan Adams shoots the Fall Winter 26/27 ad campaign
While globally recognized for his music career since the 1980s, Adams has also established himself as a respected fashion and portrait photographer since the 1990s
The new Collection originates from an encounter between a military vibe and urban spirit, blending outdoor functionality and stylish-ness in a characterful, versatile collection designed for city life.
Founded in Boston in 1936 to supply the police, the navy and other armed forces with technical clothing, today Blauer reinterprets the concept of uniform for independent and cosmopolitan men and women who are sensitive to quality, authenticity and performing materials.
While globally recognized for his music career since the 1980s, Adams has also established himself as a respected fashion and portrait photographer since the 1990s