Privacy policy

INFORMATION IN ACCORDANCE WITH ART. 13 OF REG. (EU) NO. 2016/679 ("GPDR”)

This notice describes which of your personal data is collected by Zerogrey S.r.l. and by FGF Industry S.p.a. (hereinafter referred to as "us"), the purposes for this and how it is processed. You will also find the information necessary to exercise your rights under GDPR.

In general, we collect your data when you create an account on our online store www.blauerusa.com (hereinafter "Store"), when you purchase products offered for sale in the Store, when you send us emails or when you call us for assistance. You are hereby informed that the personal data collected during said procedures will be processed in order to respond to your requests, allow you to use the services offered by the Store through the private areas (for example, to process your orders and perform the tasks necessary to do this, including the transactions required for administrative and tax compliance and, at your request and information) and to provide better services, marketing and support for you and other customers, as set out above.

1. Who processes your data: data controllers

Zerogrey S.r.l., a sole shareholder company, with registered offices at Via L. Colli, 15 10128 Turin, fiscal code and tax code no. 08003340018 (hereinafter “Zerogrey”) and FGF Industry S.p.a., Via Zocco 99, 36047 Montegalda, P.IVA n 03315890289 are the joint controllers of your data.

In accordance with Art. 26 GDPR, you are hereby informed that Zerogrey is the controller of your personal data for the purposes of: processing and managing your orders, shipping the products you have bought, providing you with the necessary after-sales support, managing the return of purchased products, complying with taxation law. In accordance with Art. 26 GDPR, you are hereby informed that FGF Industry S.p.a., is the controller of your personal data for the purposes of: managing Store accounts when transitioning to new operators or internalising the services currently entrusted to Zerogrey; helping Zerogrey identify your location in order to abide by the legal or contractual warranties, including managing product return procedures; managing and maintaining the Store; and, subject to your consent, marketing.

2. Which data we process - Type of data processed

Your contact and account data. We will retain the contact information you provide (for example, your first name, surname, address, telephone number, email, country of residence,) when you create an account on the Store, purchase a product and/or take part in our competitions or promotions.

Your payment and invoicing data. We will retain the payment and invoicing data that you provide (for example, credit card number, post code and address) when you purchase a product, for the purpose of managing your order and shipping the products. At your request, we can also retain the payment and invoicing data in order to make future purchases easier.

Website use data. By using our website, you agree for us to process the data from your browser and the device you are using, as well as your IP address (this is the number that identifies a specific device on the internet and that is needed for your device to communicate with websites). We can analyse which site you have come from, what you have done and what you have not done on our website.

3. Where we get your data - Data collection method:

Directly from you. For example, if you register to make a purchase from the Store, create an account, take part in a competition, ask us a question or contact with our call centre. If you do not send us your data, you will not be able to register at the Store and will therefore be unable to purchase any products offered for sale.

Through the use of the Store's features. We use cookies and other technology, such as pixel tags, on our websites and in our emails in order to collect your usage data and to make better targetted promotions. To find out more, please view our Cookie Policy.

4. Why and how long we process your data for - Purpose and legal basis for data processing; retention period

To supply the products and services you have purchased and send you information about your order or your payment. For example, we will use your data to manage your order, confirm your purchase and manage any related services, such as shipping your purchased products. We cannot manage and process your order without your data.

The legal basis for this processing is the performance of the purchase agreement to which you are party from the moment you accept the Store's terms and conditions of sale.

The retention period for your data is equal to the period required to process the order. Wherever you have created a Store account, the period will be 24 months from the date on which the data was collected. To provide you with the necessary after-sales support in accordance with the applicable product warranty laws. For example, we will use your data to provide you with support and to manage the return and/or repair of the products you have purchased from the Store, in accordance with the applicable laws. The legal basis for this processing is compliance with the legal requirements. The retention period is equal to the period required by law (in particular, by the Italian Consumer Code).

To correctly manage your billing status. We process your data for the accounting, administrative and tax purposes directly related to the joint controllers' business activities and required by the applicable laws. The legal basis for this processing is compliance with the legal requirements. The retention period is equal to the period required by law (in particular, fiscal, money laundering, banking and public security laws). So that you can interact with our customer support staff. We may use your email address or phone number, as well as your name and/or postal address, to help you if you need support when using the products you purchased from the Store. The legal basis for this processing is the performance of the purchase agreement that you entered into with Zerogrey when you accepted the Store's terms and conditions of sale and compliance with the legal obligations regarding warranties and customer support. It is also possible that information regarding the support or a service problem may be captured. To improve its customer support service, which is subject to the applicable laws, Zerogrey may also record and relisten to your conversations with its customer support staff. The legal basis for this processing is Zerogrey's legitimate interest in improving the quality of the customer services it provides. In addition, Zerogrey may analyse any feedback provided voluntarily through customer surveys. The legal basis for this processing is the consent of the interested party. In all of the aforementioned cases, the data retention period is equal to the period during which your account is active. To monitor and improve our products and the Store. With your consent, we analyse your usage data, preferences and consumption of our products in order to improve our approach for both you and our customers in general. We do so through automated processing that includes profiling. This is done in order to make better decisions regarding services, advertising, products and content based on a greater understanding of how our customers use our services, and to provide a more personalised user experience. For this reason, we may also collect your IDFA (Identifier for Advertising) for iOS devices and your AAID (Google Advertising ID) for Android devices so that we can provide you with targeted, relevant adverts based on your preferences and interests. The legal basis for this processing is your explicit consent. The retention period for your data is equal to 12 months from the date on which the data was collected. To prevent or investigate illegal behaviour or to protect and assert rights. For example, we may use your data to prevent the breach of our intellectual property rights (for example, counterfeiting of our and/or our partners' trademarks) or theft (including credit card cloning and thefts that we believe to have occurred during a competition, activity or event) or other illegal activities, as permitted by the applicable law. The legal basis for this processing is the legitimate interest of the joint data controllers. The data retention period is equal to the time that is reasonably necessary to assert our rights from the point at which we become aware of the illegal behaviour or the potential to commit illegal behaviour. For marketing purposes. Subject to your consent, you may be contacted by email, text message, telephone or other means with information or offers concerning the events, products or services available. The legal basis for this processing is your explicit consent. The retention period for your data is equal to 12 months from the date on which the data was collected. Other purposes permitted by the law. In certain circumstances, we may process your data if there is a legitimate interest for Zerogrey and FGF Industry S.p.a., in accordance with Art. 6, paragraph 1 (f) of GDPR. For the aforementioned purposes, personal data is processed using manual, digital and online tools with software that is closely related to said purposes and, in any case, is processed in such a way that the data is kept secure and confidential in accordance with the law.

5. Cookies

What are cookies? Cookies are small text files that are sent to your computer when you visit a website. Your computer saves the cookies and sends them back to the website when you visit the website again.

The cookies used by the Store and their purpose. The site uses cookies whose purpose is to allow some sections to function correctly, for example when accessing the private area of the Store ("technical cookies"), to provide certain personalised features ("functional cookies"), to improve the browsing experience ("analytical cookies") and to help us offer you personalised recommendations for products you may like ("profiling cookies"). The first time you visit the website, a banner will ask you to accept (or not accept) cookies. You can refuse to accept all or some cookies or you can change your computer's settings, including at a later date, so that you know when you receive cookies or so that you can stop your computer automatically accepting cookies. The Store uses the following types of cookies:

Technical (or browsing) cookies, which help the site to function, for example by allowing you to browse between pages and access the site's private area; the legal basis for processing data using these cookies is the joint controllers' interest in providing efficient, well-functioning services to their customers; the retention period of these cookies runs from the date of first access to the site until the end of the session or a maximum of one month.

Functional cookies, which allow certain Store features to be activated and preferences (such as language) to be saved in order to improve your browsing experience; the legal basis for processing data using these cookies is the joint controllers' interest in providing efficient, well-functioning services to their customers; the retention period for these cookies runs from the date on which the site was first accessed until the date on which the cookies are disabled. Users may accept and disable these cookies whenever they like using the cookie management tool.
Analytical cookies, which allow us to acquire aggregated, anonymous statistical information concerning browsing habits; the legal basis for processing data using these cookies is the joint controllers' interest in providing efficient, well-functioning services to their customers; the retention period for these cookies runs from the date on which the site was first accessed until the date on which the cookies are disabled. Users may accept and disable these cookies whenever they like using the cookie management tool.
Profiling cookies, which allow us to personalise advertising messages based on your interests and preferences so that we can send you only the adverts that you will find relevant or interesting; the legal basis for processing data using these cookies is the consent of the interested party; the retention period for these cookies runs from the date on which the site was first accessed until the date on which the cookies are disabled and, in any case, will be no longer than 12 months. Users may accept and disable these cookies whenever they like using the cookie management tool.

The cookies currently used are:

Partner	Category	Optout
DoubleClick	Advertising	http://www.google.com/ads/preferences/html/opt-out.html	1
Facebook	Advertising	https://www.facebook.com/help/568137493302217	1
Google Analytics	analytics	https://tools.google.com/dlpage/gaoptout	1
Google+ Platform	Social	https://plus.google.com/settings	1
New Relic	Performance	http://newrelic.com/privacy	1
Pinterest	Social	https://about.pinterest.com/en/privacy-policy	1
Twitter	Advertising	https://support.twitter.com/articles/20170405-your-privacy-controls-for-tailored-ads	1

To analyse how the site is used, we use Google Analytics, a web analysis service provided by Google Inc. ("Google") which leaves cookies on your computer so that we can perform our statistical analyses. The data collected is aggregated and does not allow us to identify you in any way. To read Google's privacy notice for the Google Analytics service, please visit this website http://www.google.com/analytics/learn/privacy.htmlhttp://www.google.com/analytics/learn/privacy.html. To read Google's privacy policy, please visit this website https://policies.google.com/privacy. You can refuse to accept Google Analytics cookies by following this procedure (https://tools.google.com/dlpage/gaoptout?hl=). As such, if you continue to use the Arduino site without refusing Google Analytics cookies, you agree to your data being processed by Google strictly in the ways and for the purposes outlined above.

How to disable technical cookies. You can change your browser's settings to disable cookies. Some of the site's features may not work correctly if you do so. Below you will find links explaining how to disable cookies on a range of browsers (for any other browser you may be using, we suggest searching for this option in the software's help section, which you can normally access by pressing the F1 key):

Internet Explorer: Click the tools button and then 'internet options'. Click the privacy tab and in 'settings' move the slider up to block all cookies.

Google Chrome: Click the menu in the browser's toolbar. Select 'settings'. Click 'advanced'. In the privacy section, click the 'content settings' button. Select 'allow sites to save and read cookie data'.

Mozilla Firefox: Click the menu button and selection 'options'. Select the privacy tab. In the history drop-down menu, select 'use custom settings for history'. To activate cookies, tick 'accept cookies from web sites'; to disable them, untick the box.

Safari: Click the 'Safari' button on the menu bar, then 'preferences'. Now click on 'privacy', then 'details' to select the site, then click 'remove'. Alternatively you can disable Google Analytics cookies only by using the opt-out add-on provided by Google for major browsers https://tools.google.com/dlpage/gaoptout?hl=

6. Where your data is processed – data transfer

Data will be processed and stored at the Zerogrey offices at Via L. Colli no. 15, Turin, and at the FGF Industry S.p.a., offices at Via Zocco 99, 36047 Montegalda, P.IVA n 03315890289. For internal administrative and organisational reasons, we may pass your data on to companies in the Zerogrey group operating within the European Union.

7. Who we share your data with – personal data recipients

On the understanding that, where required by law, we will obtain your prior consent and carry out any formalities required by the law, we will share your data with the following third parties (acting as external data processors):

Our service providers We may share your data with third parties so that they can provide us with services (for example, couriers, call centre companies, warehousing and logistics companies) but in this case we will enter into an agreement in compliance with Art. 28 GDPR for the purpose of protecting your data. These parties will only have possession of the data required to perform their functions and may use this data only for the purpose of providing services on our behalf or complying with the law.

You can find out details of such data processors pursuant to Art. 28 GDPR by emailing privacy@zerogrey.com Where we deem it necessary for complying with our legal obligations or to legally protect ourselves or third parties. Where permitted or required by the law, we may also share the data requested by a government body or by another authorised third party or organisation for the purpose of protecting or exercising our rights or those of third parties, or for the purpose of limiting or preventing fraud (including credit card fraud or other fraud that we believe may have occurred during a lottery, promotion or event) and other illegal activities.

8. Minors

Our Store is not aimed at under-16s, but rather at an adult audience. If you are a parent or guardian and you think your child may have transmitted data, you can contact us.

9. Security measures

We adopt the security measures required by the law. We adopt security measures to protect your data. The standard security measures that we use depend on the type of data that we process and meet the legal requirements and the standards of European government agencies.

10. Your rights

You can contact Zerogrey and FGF Industry S.p.a., to request access to your personal data, modify it, delete it or limit its processing, to oppose its processing, and to request the portability of your data; you can also withdraw your consent at any time (this will not prejudice the lawfulness of the processing on the basis of the consent granted prior to the withdrawal).

When you exercise your right of access, you have the right to know whether your data is currently being processed, what the purpose of the processing is, what categories of data are being processed, who the recipients of your data or categories of recipients are (and, if they reside in a third country, what guarantees this transfer is based on), the retention period for your data (or the criteria for determining the retention period), whether automated processing is being carried out (for example through profiling), what the reason for the processing is, and the origin of the data (when not initially collected by us). You have the right to submit a complaint to the National Data Protection Authority and, at any time, to ask the joint controllers for information about the data processors and parties that are authorised by the data controllers to process your data and the contents of the agreement between the joint controllers under Art. 26 GDPR. You can exercise your rights by contacting either Zerogrey (at the address stated above or by emailing privacy@zerogrey.com) or FGF Industry S.p.a., (at the address indicated above or by emailing info@fgf-industry.com).

In any case, you can modify or withdraw your consent using the Store's settings. You can withdraw your consent to receiving marketing communications. To stop receiving marketing communications, you can access your account and change your choice or follow the instructions in the promotional message you receive. Alternatively you can withdraw your consent by emailing one of the addresses stated above. You can control and disable cookies and other profiling tools. To find out how we use cookies and other profiling tools, click here. You can change your preferences regarding marketing emails and data processing through profiling by using the privacy settings in your account or by writing to one of the email addresses given above.

11. What happens if we change this policy

We may make changes to our privacy policy. We will inform you of any changes, in accordance with the law. We will also publish an updated version on our website. It will have a different date and version number to the one given below. Please visit the site regularly to check for updates. 25th May 2018

Cookies Policy

Cookies are small text files that contain information about your visit to our website and are stored on your computer or any other device able to browse the internet, for example a smartphone or tablet. We use these cookies to make browsing our site easier, to show you content that is relevant to your needs and interests and to help us speed up your future visits and activities on our website. The cookies assist and simplify the interaction between the user and the site and allow the site to remember your preferences and individual activity, thus saving time and contributing to easier and more efficient browsing. Cookies memorise information about your visit online (for example; language, number of visits and dimensions of text) and aid the implementation of various services (user registration, contents of your shopping cart, subscription to newsletters or updates on products, etc.). Cookies are also employed to create anonymous group statistics that let us analyse how visitors use our site, allowing us to improve the structure, content and services of this site. Any services present that do not offer complete anonymity will be found in the third-party cookies list and you may deny them consent, safeguarding your privacy. This site makes use of three different types of cookies:

1. Essential cookies

These cookies ensure that the site works in a correct and fluid manner: they allow you to navigate between pages, share content, they memorise your sign-in credentials making access to the site faster and they keep your preferences and credentials active during browsing and purchasing. Without these cookies we would be unable to provide the services which motivate the user to access this site.

2. Statistical cookies

These cookies help us understand how our users browse the site and navigate the online store so that we may assess and improve its performance and create content that best matches our visitors' preferences. For example, these cookies show us which are the most and least visited pages, how many people access the site, how long is spent on the site by most users and how they find us online. With this information we can find out which are the best features and which could be improved, while ensuring that site content is uploaded quickly and displayed appropriately. The information these cookies collect is anonymous and not associated with any of the user's personal data. These functions on our site are managed by third-party service providers who render the data anonymous and untraceable to any single individual.

3. Third-party profiling cookies

These cookies are distributed by third parties and not directly controlled or under the control of Zerogrey. Zerogrey does not therefore accept liability regarding the use of any information collected by the owners of these third-party cookies. The cookies provided by such third parties can offer advanced features as well as more information and personalisation. These include the ability to share content across social network platforms and to maintain a personalised online site experience on the basis of any preferences expressed on pages previously visited. These services are for the most part offered by external operators. If you browse using an account or if you use third-party services on other websites, these may be able to track a user who has visited our site. The use of the data collected by these external operators through cookies must adhere to the respective privacy policies that you will find on the link copied below. Third-party profiling cookies are identified by the names of their respective operators in the list indicated below which also contains the tools for managing or disabling them.

Managing your cookies

You can change the settings for downloaded cookies on your computer or mobile device through the appropriate feature on your browser. You may also block the installation of third-party cookies and remove previously installed cookies, including those that define your cookie preferences that you may have may have set here. To check or adjust the settings on your browser you need to consult the instruction manual or your browser's help window.

The instructions regarding cookies for the most widely-used browsers are available here
Chrome : https://support.google.com/chrome/answer/95647?hl=en&p=cpn_cookies
Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: https://support.apple.com/kb/PH19214?viewlocale=it_IT&locale=en_US
Internet Explorer: http://windows.microsoft.com/it-it/windows-vista/block-or-allow-cookies

Alternatively, to disable some or all cookies you can use the following tools. Disabling our cookies may affect your browsing experience, diminish efficiency in accessing certain parts of the site and erase preferences for future visits to the site. Remember to set the browser on your devices in a coherent manner so that each one may be adjusted to reflect your cookie preferences. Further detailed information on cookie features and how to enable or disable them on most browsers is available online at www.aboutcookies.org or http://www.allaboutcookies.org/privacy-policy.htm. For in-depth information and assistance with cookies used for advertising purposes visit http://www.youronlinechoices.com/it/

Partner	Category	Optout
DoubleClick	Advertising	http://www.google.com/ads/preferences/html/opt-out.html
Facebook	Advertising	https://www.facebook.com/help/568137493302217
Google Analytics	analytics	https://tools.google.com/dlpage/gaoptout
Google+ Platform	Social	https://plus.google.com/settings
New Relic	Performance	http://newrelic.com/privacy
Pinterest	Social	https://about.pinterest.com/en/privacy-policy
Twitter	Advertising	https://support.twitter.com/articles/20170405-your-privacy-controls-for-tailored-ads

Accept or block cookies

After the cookie banner has been displayed you will be accepting Zerogrey's Cookie Policy, their settings and use by clicking on any part of the screen or scrolling the page to see further content. If the site is immediately exited before the cookies have been accepted, any eventual cookies already registered locally on your browser will remain there but will neither be read or used until an eventual future acceptance of this policy. You may choose to remove these cookies at any moment through the sites referred to in the “Cookie management” paragraph or by using the tools for disabling them shown above.

Data processing

The control of the data processing, the means of exercising the rights granted by the Italian Legislative Decree 196/2013 and the contact information for enforcing those rights are all indicated in the privacy policy.

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