Blauer presents the Spring/Summer 2025 Collection: a combination of Functional Style and Innovation

The Blauer USA Spring/Summer 2025 collection comprises five distinctive lines designed to meet the sophisticated taste of both men and women. They stand apart for the brand’s typical refinement, an ode to timeless elegance, technical innovation and functional features that adapt to the needs of contemporary living.

B.Essential

This line features the fusion of timeless style and technical innovation. The pure lines and sophisticated design of each garment is ensured by the skilful use of unique and valuable materials, which offer both optimal performance and excellent quality over time. Whether in busy streets or at social events, each garment stands out for its attention to detail and the colour palette centred on pastel and neutral shades, evoking understated elegance enhanced by vibrant hues. This line perfectly embodies the convergence of elegance and functionality.

B.Urban Police

This line, which is the US brand’s DNA, converges a bold fusion of military clothing and luxury streetwear, offering a style that blends the elegance of uniforms, the effervescence of streetwear and the practical traits of urban ready-to-wear typical of New York. Garments designed to be versatile and suitable for any climate or time of year.

B.Department

This line’s adventurous and practical essence merges with Blauer's distinctive style, adapting to both urban and natural settings. Military style permeates every garment with distinctive details and cutting-edge materials such as high density nylon and garment-dyed cotton, thus ensuring outdoor performance and urban comfort. Lightweight, high performance materials, such as cotton combined with nylon, or linen, or garment-dyed, ensure a perfect balance between performance and comfort at all times of the day.

B.Rider

B.Rider, inspired by the racing world, offers jackets linked to this mood, enriched by bold colours and monogram prints of the brand's iconic logos. This line proposes strong impact outfits made from a variety of fabrics including two layer nylon and leather for outerwear, and classic black and white cotton for sweatshirts and t-shirts.

B.Project

The B.Project line stands out for its innovative approach and distinctive LED flash pocket. The urban style of this line embraces practical details and integrates smart'n'safe technologies with cutting-edge materials, also ensuring smart and safe mobility for the wearer, while maintaining technical quality and design.