Blauer meets Bruce Weber for the new FW25-26 campaign
For the Fall/Winter 2025–26 season, BLAUER signs its first collaboration with the legendary photographer Bruce Weber, creating a campaign that is as intense as it is authentic and meaningful. Shot in an urban-metropolitan Miami, the campaign takes the form of a visual set in which the brand’s identity meets Weber’s poetic vision. The central leitmotif is the family, explored in its infinite nuances: bonds, affections, deep connections.
"Working with a master like Bruce Weber has been an extraordinary experience. Despite being an icon of photography, he has shown great care in understanding our brand’s DNA and our needs. We are excited by the results and hope to continue this collaboration next season", says Federica Fusco, partner, owner and marketing manager of FGF Industry, emphasising the human and professional value of this creative synergy.
