Evolution of everyday life, amidst urban functionality, outdoor inspiration and contemporary design. A journey through technical materials, heritage details and an aesthetic that celebrates movement, personality and authenticity.
Bryan Adams shoots the Fall Winter 26/27 ad campaign
While globally recognized for his music career since the 1980s, Adams has also established himself as a respected fashion and portrait photographer since the 1990s
Founded in Boston in 1936 to supply the police, the navy and other armed forces with technical clothing, today Blauer reinterprets the concept of uniform for independent and cosmopolitan men and women who are sensitive to quality, authenticity and performing materials.
For the 2026 Spring-Summer season, the Blauer collection describes the evolution of everyday life, amidst urban functionality, outdoor inspiration and contemporary design. The SS26 collection includes four themes for men and women, complemented by a leather section.
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