The Blauer USA SS21 Collection is even more focused on sustainability, even more authentic, contemporary, high-performance and true to the urban-military style.
Fabrics undergo innovative production processes and are paired with alternative fillings, such as Sorona padding, or boast special technical finishes like Thermofix or Repreve, the organic polyester made from recycled plastic bottles.
The colour palette is full of contrasts: from bold navy-royal-red-lime-white-fuchsia-pink to more dusty khaki-army-sky blue-off white-pale green-pale grey-light purple.
The brand’s best-selling outerwear comes in a multitude of styles, from the timeless bomber to the unmistakable field jacket, impeccable blazers to all-American over shirts, lightweight technical raincoats to legendary to gritty biker jackets and naturally, there are the indispensable ultra-light quilted down jackets.
Shirts, trousers, and dresses prioritize minimalist lines and practical, dynamic shapes that evoke a worker-military style. Men’s shirts include the classic police model with applications and button-down pockets, while women’s shirts come in generous sizes but neat appearance. Materials are cotton, linen, and chambray.
“Life is too short to wear boring clothes”
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