Blauer meets Bruce Weber for the new SS26 campaign
For Spring Summer 26, Blauer explores the meaning of discovery through a vision interpreted by Bruce Weber. His perspective transforms the campaign into an emotional journey — a search for connection, curiosity, and human presence beyond appearances. Set within an all-American landscape, Weber’s imagery captures spontaneous encounters and quiet moments where adventure becomes a way to reach others.
Movement is never just physical: it is a path toward hidden stories, shared emotions, and authentic bonds. Each frame reflects the beauty of being present — raw, instinctive, and deeply human. SS26 is an invitation to explore with openness. To move through places and people with the same sense of wonder, and to rediscover connection in a world that often feels distant.
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