Good things take time

Fall/Winter ‘21

For its advertising campaign, Blauer USA celebrates the pleasure of getting together once again and returning to a busy social life, identifying three tribes that represent the brand’s three spirits: the Rock tribe, featuring plenty of leather, the Sport tribe, celebrating and reinterpreting sportswear, and the Wild tribe, for outdoor clothing.

Focus of the collection is the fusion found not only in the styles, but also in fabrics, which are combined to create shiny-matte effects, as in the case of nylon paired with microfibre.  Textures are also often in contrast, such as the quilted puffer jacket which comes with a smooth fabric gilet on top.   

Many of the BLAUER USA jackets are 2 in 1, with inners that can be detached and used on their own. An elegant, ultra-feminine woman’s wool coat reveals a warm, detachable down-filled inner that can be worn alone.  This season features a variety of hi-tech materials, such as cotton/nylon or 3-layer neoprene with taped seams. 

The brand’s bestselling puffer coats have been revamped in a variety of colours, fabrics and types of fill, including sustainable Sorona, Repreve or Cashmere /recycled”

“Take time to make your soul happy”