Un marchio americano

Fashion and Uniforms


Blauer is the fashion brand that treasures and renews the tradition of American outerwear.


Founded in Boston in 1936 to supply the police, the navy and other armed forces with technical clothing, today Blauer reinterprets the concept of uniform for independent and cosmopolitan men and women who are sensitive to quality, authenticity and performing materials.


An American story


The story of Blauer is linked to the American dream


Founded in Boston by Louis Blauer in 1936, the company started producing its own garments in the fifties. The light grey waterproof jacket it developed was soon adopted by the army, the marines and the air force.

Research into materials, solutions and cuts for garments for both men and women led the firm to become universally recognized as the best manufacturer of uniforms for public services. It retains this position of leadership today.

 

In 2001, the Italian fashion holding company FGF Industry signed a licensing agreement with Blauer to introduce the brand onto the fashion market.

In 2017, FGF acquired 50% of the brand.



Cruiser


The cruiser police jacket, a Blauer classic, is the original american police jacket. The original inspiration for the cruiser jacket came from the union of two military jackets: the bomber anche the biker jackets, revised and adapted to the needs of the police. The fashion version of the police jacket, renewing its fit and details. It is made from taslan, the celebrated high-performance fabric with windproof and waterproof properties.



Blauer Heritage


Police jacket

Iconic jacket renowned for its functional details and windproof and rainproof tachnical features

 

Softshell

Versatile and functional sweatshirt made from performance fabric with urban spoirt style

 

Police bomber

Bomber with rigorous desing taht features functional and fashionable design solutions

 

Police anorak

Highly functionality anorak in taslan fabric with technical features for maximum confort and versatility



Leather


The signature leather jackets fully embody the nature of Blauer through research, the choice of materials and new treatments.  The bomber jacket, the four pockets and the timeless motorbike police jacket; they are all authentic and bold with a contemporary twist.



Down jackets


Soft, warm, technical: Blauer’s down jackets stay true to the DNA of the American brand combining materials, fabrics such as garment-dyed nylon with taslan.The breathable, heat-retaining jackets alternate real down with sustainable down.